Ohhh yesss! I’ve found another cool kids fashion brand for my MUST HAVE list. This brand is Dutch and comes from Amsterdam and is to be honest not entirely new or anything. But for a mother who just became a mother, it is a new brand! I’ve noticed that suddenly a totally new world of brands and fashion open up to me.

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Gray Label is a fashion brand for kids from zero till 8 years old. Perfect for my little girl Jaya. Gray Label designs ecological clothing in a minimalistic style. The brand was established by Emily Gray and she also designs the clothing pieces.

Gray Label’s collection consists of timeless unisex designs made of high quality materials. Twice a year the collection gets expanded with a small seasonal collection.

This time a brand with no bright striking colors, animals, prints, images or kids related stuff on clothing items but just a simple and comfortable clothing brand. Actually, clothes that make adults jealous.

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I am more inclined to go into the children’s shop for something cheerful and colorful, but then I come home and I think: “How am I going to combine this with something else?”. If everything in the wardrobe of your kids is striking and colorful, you can’t combine anything with each other. Therefore Gray Label is so good! By buying good basics you can show other striking items better by combining them.

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All images come from Gray Label.

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